Practical tips for
B2B creators to achieve success
Each week, you will get actionable tips and practical marketing strategies to grow your audiences and build your business.
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Starting out as a B2B Creator? Kick off with these 4 important steps
READ TIME – 5 minutesBecoming a B2B Creator is more than just a trendy career move—it’s a strategic asset for any business in the marketing technology industry. A B2B Creator…
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Content signals: how to stay relevant in an A.I. world
READ TIME – 6 minutesBack in the day when I worked for Bannersnack (now known as Creatopy) I was in charge with bringing backlinks. I was a one-team person that…
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How ClickUp dominates social media – the TikTok B2B playbook
READ TIME – 8 minutesSome B2B employees roll their eyes when they hear their company wants to make TikTok videos or wants to build a social media presence. But ClickUp…
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Employee personal brand: building healthy bridges, not steady walls
READ TIME – 5 minutesRecently, I had a conversation with several marketing managers and HR professionals about cultivating in-house creators. Many of them asked how to motivate their teams to…
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You don’t need a big name to hire your in-house creator
READ TIME – 4 minutesWhen I worked for a SaaS company, I managed to secure articles and brand presence on platforms like TechCrunch, AdWeek, and Entrepreneur, or at conferences like…
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Founder-led marketing in 2024: example from Peter Caputa of Databox
READ TIME – 9 minutesMore and more CEOs recognize the importance of building personal brands on social media, especially LinkedIn. A strong personal brand on LinkedIn opens up the door…
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What Types of Content Perform Best for B2B Creators?
READ TIME – 4 minutesA couple of weeks ago I posted an article about effective marketing channels for B2B creators. Now I want to talk about the types of content…
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Building trust in B2B: insights from evangelist Logan Lyles
READ TIME – 10 minutesYou sure have noticed that not many company pages are doing well with engagement on platforms like LinkedIn or Twitter. Maybe it’s because their content is…
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Turning your skills into business gold: Amanda Bagley’s people-centric approach
READ TIME – 7 minutesSuccess is built on relationships, there is no arguing with that. So if you want to build a strong personal brand that is well-respected, you should…
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Starting a business from scratch: Guillaume Moubeche’s profit-led growth approach
READ TIME – 9 minutesToday, when we spend most of our time on LinkedIn, we see more and more founders and CEOs, but we rarely know the backstory on how…