Hi – I’m Robert Katai.
Hey there! I’m Robert, the proof behind my advice. In 9 years of working for a B2B SaaS company I learned one important thing: do the work that nobody is willing to do. That’s how I managed to create content marketing campaigns featured on Adweek, TechCrunch, and Entrepreneur.
My Story
Originally from Romania, I’ve been diving deep into the world of online marketing and social media marketing.
I believe in slow marketing. The kind of marketing that grabs attention and gets people talking. Whether I’m speaking at events, running workshops, or sharing stuff online, I’m all about helping businesses build a sustainable marketing strategy.
We help marketers and founders build brands that last
Most B2B marketing advice is written for people in a hurry. Post more. Test more. Find the tactic that works this month. It holds up right until the channel changes, the algorithm shifts, or the budget gets cut, and then there’s nothing underneath it.
The B2B Creator is written for the other kind of operator and strategist. The in-house marketer who has to defend a long-term plan in a quarterly review. The founder who could chase the hack but would rather own a category.
Every week, one idea developed properly: how positioning actually gets decided inside a company, why a small amount of content compounds while most of it evaporates, what makes a brand recommendable to both people and AI, and how to keep working when the pressure is to do something now.
Written by Robert Katai, 20 years in marketing, most of it inside companies and agencies rather than commenting on them from the outside.
Slow marketing, applied to B2B.
How it works
Four ways to build a brand that last
Free e-mail course
A structured starting point for marketers and founders who want to build a personal brand without starting from scratch
Newsletter
A weekly letter for founders and marketers building brands that compound – written by Robert Katai, author of Slow Marketing.
Done-with-you service
For managers, investors, and entrepreneurs who need help capturing and publishing their own story
Corporate training
Work directly with Robert Katai in workshops and consulting to help companies build brands that last
Testimonial:
How we helped Chris from ClickUp
I started working with Robert Katai because I love his approach: Do the things that nobody is willing to do.
So, after our first meet, I knew that we needed to work together because he understands my needs, my purpose, and is the kind of person that doesn’t step back from hard work.
In one week, I received a personal brand visual positioning, one content strategy for the next 3 months, and already started putting in the work to craft my next B2B posts.
These types of content are everything I could make if I have the time to sit down and create. But Robert’s system is everything I need if I had my own personal media company.
Results? My audience is growing, my personal brand is stronger than before, and it’s just getting better and better.
My only regret is that I didn’t start earlier to work with Robert.
Founding Member ClickUp – Head of Social Marketing
Stay in touch
Let’s Keep This Conversation Going
I absolutely love connecting with fellow creators and enthusiasts in the digital realm.
Whether you have a question, need some advice, or just want to say hello — I’d love to hear from you!
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