Resumes are dead.
No one likes to make them. No one likes to read them.
They are all the same, only the content in them is different. Then why bother to write them, design them, send them and eventually read them?
When I was a Content Marketing Manager for a tech company I decided to shake things up, so I took a bold step and hired a content marketer without ever looking at a resume.
I was in need of a sharp mind, familiar with selling software as a service, and I didn’t want to waste time sifting through countless CVs. So, I got straight to the point.
I wrote a blog post detailing what it’s like to work with us and made an unconventional request at the end: no resumes needed. Instead, I asked for social media links, insights on what they liked about our blog, and suggestions for improvement.
To find the right candidate, I ran targeted ads aimed at content marketers in my area. Out of the 5 responses I received, one stood out dramatically.
Her feedback was insightful, and her social media presence (Twitter, LinkedIn, Quora) showcased her expertise and skill set. Convinced she was the right fit, I made it clear to HR that it was her or nothing. We hired her, and she quickly transitioned from Content Marketer to Manager, implementing improvements to our blog based on her initial suggestions.
The lesson learned? Skip the resume. Focus on what candidates can actually do.
Forget the traditional resume. Your projects, opinions and ideas speak volumes about your capabilities and potential.
In my career, I’ve rarely needed to rely on formal applications. Instead, my work and achievements have consistently opened doors for me.
This approach has allowed me to showcase my skills and expertise in a more meaningful way, demonstrating my true potential beyond what a resume can capture.
Do you want to transform your profile into a dynamic and compelling resume that stands out to employers or your next client? Here’s my 6 steps approach:
1) Build a portfolio: Move beyond the traditional resume. Showcase your skills and projects through a personal blog, YouTube channel, or podcast. This approach highlights your abilities and demonstrates your creativity and dedication. Make sure you link your portfolio on your profile; it can be a link in bio, a featured image on your Linkedin profile or a text in your description.
2) Create content: Start creating and publishing content relevant to your field. Whether it’s writing blog posts, creating videos, or recording podcasts, your content will serve as a testament to your knowledge and skills. This gives you an opportunity to show your expertise, connect with like minded people and give value before you ask for money.
3) Engage in a culture: Identify and introduce yourself in a specific culture or community related to your passion. Engage with others, contribute valuable content, and establish yourself as a knowledgeable member of that community.
4) Document your journey: Keep a record of your progress and experiences while working on your projects. Share your process and insights with your audience, demonstrating your commitment and growth. People love to see results but they are passionate about the way you get from the problem to the solution. That journey will make them want to work with you.
5) Experiment and learn: Use your side projects as a testing ground. Experiment with new ideas, learn from your failures, and refine your strategies. This hands-on experience is invaluable and sets you apart from others. The most experienced persons in our culture are the ones that weren’t afraid to experiment new ideas and concepts.
6) Be patient: Building a personal brand and a robust portfolio takes time. Stay consistent and persistent, working on your projects regularly. Over time, your dedication will pay off and attract potential employers.
Are you ready to make your profile stand out?