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  • Building a Creator Dream Team: The Key Roles You Need for B2B Success
    October 17, 2024

    Building a Creator Dream Team: The Key Roles You Need for B2B Success

    READ TIME – 6 minutesI believe, maybe now more than ever, that success in the B2B world is increasingly dependent on relationships, trust, and connection.  Why am I saying this?…

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  • Cultivating in-house creators the right way with Dave Ramsey
    October 9, 2024

    Cultivating in-house creators the right way with Dave Ramsey

    READ TIME – 13 minutesYou’ve probably heard of Dave Ramsey, the financial guru, as some might call him. Ramsey clawed his way out of debt, learning every hard-knock financial lesson…

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  • Why does true consistency go beyond daily posts?
    September 26, 2024

    Why does true consistency go beyond daily posts?

    READ TIME – 4 minutesMany people, when they think about consistency, assume it simply means showing up regularly: posting content every day, sending regular emails, or maintaining a steady flow…

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  • Why Imposter Syndrome stops B2B Creators in their tracks
    September 18, 2024

    Why Imposter Syndrome stops B2B Creators in their tracks

    READ TIME – 2 minutesImposter syndrome is something almost everyone faces at some point.  Whether you’re a seasoned professional or just starting out, that creeping feeling of not being “good…

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  • Be a format agnostic and go where your audience is
    September 11, 2024

    Be a format agnostic and go where your audience is

    READ TIME – 3 minutesIn 2017, I launched my podcast in Romania. At the time, I was laser-focused on audio content.  I believed it was the only way to grow…

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  • Don’t create valuable content. Do this instead
    September 5, 2024

    Don’t create valuable content. Do this instead

    READ TIME – 4 minutesAs marketers, we hear the phrase “valuable content” all the time.  I’ve been guilty of using it myself on stage at conferences, during podcasts, and with…

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  • The video marketing playbook of Ahrefs
    August 28, 2024

    The video marketing playbook of Ahrefs

    READ TIME – 10 minutesB2B video marketing is often a snoozefest.  Generic content, low engagement – it’s a common story. But there’s one exception that’s been burning a hole in…

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  • Overcoming founder-led content strategy fear: building in public
    August 22, 2024

    Overcoming founder-led content strategy fear: building in public

    READ TIME – 6 minutesAdam Robinson never saw himself as a content creator. As the founder of a growing tech company, his days were filled with meetings, product development, and…

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  • The Introvert’s guide to building an online presence without showing your face
    August 14, 2024

    The Introvert’s guide to building an online presence without showing your face

    READ TIME – 5 minutesI’ve received a few emails and DMs lately about the fact that many employees don’t want to start a public project (TikTok account, creating more content…

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  • Your profile is your resume
    July 31, 2024

    Your profile is your resume

    READ TIME – 3 minutesResumes are dead.  No one likes to make them. No one likes to read them.  They are all the same, only the content in them is…

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Robert Katai

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