Practical tips for
B2B creators to achieve success
Each week, you will get actionable tips and practical marketing strategies to grow your audiences and build your business.
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Helping others – the underrated strategy to build your personal brand as an employee
READ TIME – 5 minutesI’m bullish on B2B creators – both for founders/entrepreneurs and employees. But mostly, I see a huge interest in hiring or cultivating in-house creators; 7 out…
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Why this CMO understand the real meaning of thinking outside the box (via Kyle Lacy)
READ TIME – 7 minutesInnovation is the lifeblood of progress, it’s like an engine helping businesses constantly evolve, constantly change and adapt. Yet in this world where competitors are quick…
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A tactical masterclass in online writing on LinkedIn with Roxana Irimia
READ TIME – 8 minutesI’ve been reading a lot on LinkedIn that your personal brand is your new CV – a new way to get new opportunities, a way for…
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The unfair skills Kieran Flanagan acquired to go from a B2B creator to a global CMO
READ TIME – 9 minutesStaying relevant is much harder today than it was in Ogilvy’s time, even though many of us still recall his lessons and use him as an…
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How to master social selling to grow on LinkedIn with Laura Erdem
READ TIME – 7 minutesJust as introducing variety into your daily routine can add that extra flavor, incorporating creativity into your professional life can have similar benefits. A touch of…
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This journalist built her marketing career upon her skills. (via Chelsea Castle)
READ TIME – 7 minutesWhen starting careers we often feel like stepping into a maze without a clear destination. However, every role assumed and each challenge confronted shapes our aspirations.…
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From Employee to Founder: Building Beehiiv – an Industry-Leading Platform for Creators
READ TIME – 8 minutesBeing transparent about your actions and values creates a powerful shift in perception. While some may find it exposes differences, it ultimately portrays you as someone…
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The Dave Gerhardt Framework to Build a Media Business for the B2B Industry
READ TIME – 11 minutesThe interplay between personal and company branding has more power than we think. And this is not something new. Think about Apple or Tesla. These brands…
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Double Down on Your Strengths: Elena Verna’s Playbook for Leveraging What Your Good At
READ TIME – 8 minutesIf you were to identify and harness them, your unique capabilities can be a key to unlocking new opportunities. And if this seems too good to…
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Collective wisdom empowers employees to become evangelists (via Daniel Cmejla)
READ TIME – 8 minutes“All for one, and one for all” – Alexandre Dumas Fortunately, today’s creators have realized that withholding their ideas and strategies diminishes the magnitude of their…