Neal O’Grady is giving away his secrets to teach others how to become unignorable

Neal O'Grady

You can grab attention in many ways, but most specifically in B2B marketing it requires a strategic approach, especially for creators and founders aiming to establish themselves.

The B2B audiences are highly value-driven, seeking content that directly addresses their business challenges and objectives. 

So, to effectively grab their attention and engage this audience, you must focus on delivering high-value, actionable insights and solutions through your content. 

Whether it’s blog posts, newsletters, podcasts, or social media updates, you should focus on providing informative and relevant content that resonates with your audience.

Besides, you should be consistent and offer only quality content demonstrating your expertise and offering meaningful takeaways that can benefit your audience.

This will help you establish credibility and trust.

But also you should not forget that engagement is key to building a loyal audience.

There are so many things you should keep count of, but no one knows how to build a B2B audience better than Neal O’Grady, the B2B creator we’re going to talk about today.

Who is Neal O’Grady?

The minute I started writing about Kate Bourgoin, Neal O’Grady was in my mind.

Neal never really had a full-time job, he started out as a freelancer, and then a business owner.

He saw the advantage of creating multiple incoming streams as a freelancer and when he became a business owner he knew this “job” could never be taken away from him.

He is a founder-led creator that built Bell Curve, Demand Curve, and the Un-ignorable Challenge.

At Demand Curve he writes a newsletter to over 100,000 founders and marketers helping them grow their companies and passion projects.

And at Bell Curve he helps companies by creating growth and brand strategies, and executing them in the highest leverage ways to help these companies grow faster.

With Kate Bourgoin they’ve created the Un-ignorable Challenge which is a 28-day group challenge for founders and marketers who want to level up and step into the spotlight.

Few names that took part in this challenge are Amanda Natividad, Nathan Baugh, or Dave Kline, and many others.

Why is he a B2B creator?

  1. Master of audience building
  2. Offers advice on how to grow a business
  3. Master of collaborations
  4. Experiments with different types of content

A. Master at audience building

Neal sends the Demand Curve newsletter to 100.000 people, his personal newsletter to 2.000 subscribers, has 64.530 followers on LinkedIn, and 7.784 followers on X.

Ok, there might be people who follow him on all his channels, but still it’s an impressive audience.

So, you cannot say that Neal doesn’t know how to build an audience.

What I find most interestingly is that he managed to grow an audience on all these different channels.

It’s possible that he started with just sending the Demand Curve newsletter, but in time he focused on other channels as well and conquered them one by one.

If you read his newsletter, Neal has a lot of newsletter issues where he talks about how you can grow your audience.

For instance, he has a list of tools you could use to build an audience from writing and design tools to software to help you monetize and automate your business.

Besides this, Neal created a video which he posted on YouTube and his newsletter issue where he explains how he created some posts using AI and how a single post brought him 1.000 new followers.

He used ChatGPT and Midjourney to help him speed up the process of creating the 30-page PDF about the chosen theme and that single LinkedIn post had 424,362 impressions, 752 interactions, and 89 reposts at the time Neal made the video.

If you don’t want to get deep into Neal’s explanations about how to grow an audience, you have to read just this single newsletter issue about how to fight your way to 1.000 followers.

One thing you have to remember about audience building says Neal is that

“We model our behavior based on the behavior of others.”

He says that if we see someone with little following, we think that it must be a reason why people don’t follow them.

And when there is someone with a higher following we assume they must have something interesting to say since so many people hit the follow button.

O’Grady even created some psychological thresholds people think about when they see the number of followers you have.

The thresholds range from 1.000 followers when people think you’re not completely new to 500.000 followers when they ask themselves how come they don’t follow this person.

Then, Neal, gives some tips on how you can fight your way to gain a following on LinkedIn.

Some of the tips are:

  1. DM people you engage with your posts thanking them and maybe start a conversation.
  2. Comment on other people’s posts who have a similar following like yours. We might add here to write the comments yourself, not with AI.
  3. Discuss with your friends and get them to follow you so you won’t start from zero.
  4. Send connection requests to anyone you know or met.

These are some of the tips Neal talks about and he emphasizes on the importance of networking besides creating quality content.

He also gives advice on audience building on his LinkedIn account.

This carousel about how different creators get attention with interesting hooks had 650 interactions and 49 reposts.

Also in this carousel he talks about why people fail at building an audience and talks about what types of posts you can create on LinkedIn as taught by Justin Welsh.

B. Offers advice on how to grow a business

Neal is sharing almost everything he knows on his social media account from how to build an audience, as we mentioned earlier, to how to grow a business.

Since he knows how important it is to create quality content for your audience, O’Grady creates all types of playbooks to help his followers grow.

Such a playbook for audience building is a post he created on LinkedIn where he listed 18 steps top creators are doing on LinkedIn to grow their accounts.

Another playbook is about what marketing strategies he and Kate Bourgoin use to sell 127 spots into their Un-ignorable course in just 6 minutes.

He wrote all the steps and published the content both on LikedIn and X.

To this post he had 99 interactions and 1 repost.

The reason for that is because Neal has started up reposting on LinkedIn the eighth time.

If you thought he doesn’t have trouble keeping things consistent you are wrong.

It’s hard for him as well, but this last time he managed to constantly post for over a year and a half and grew his LI audience to 64.530 followers.

Besides the playbooks he also created the Growth Summit.

It was an event created by Demand Curve for marketers where the best marketers in the world like Noah Kagan, Dave Gerhardt, Sam Parr,  Amanda Goetz, and more, talked about how they grew their companies.

C. Master of collaborations

Starting a journey with someone can be much easier.

Neal started Bell Curve and Demand Curve with his long friend Julian Shapiro.

The idea behind Bell Curve was to create a boutique agency and a lifestyle business that could let them work remotely, work with interesting people, and learn new skills while having fun.

Since growth marketing was interesting back in 2016 when they started their company they positioned themselves to be data-driven growth marketers and got their first clients from Julain’s network in San Francisco.

After a couple of years, they saw an opportunity to create another business together which was Demand Curve to help people in the early stage period.

Neal said in his newsletter that the idea with Demand Curve was to give more than they take.

They offered a lot of free offerings, such as a growth guide, playbooks, a Slack community, the Demand Curve newsletter, and the Growth Summit.

Neal said that the success of both their companies was word of mouth because people recommended their newsletter, their community, and their content.

A few more years after, Neal saw an opportunity to collaborate with Katelyn Bourgoin and create the Un-ignorable Challenge who was also invited to the Growth Summit in 2022.

Katelyn Bourgoin was a speaker at the Growth Summit event in 2022 and in November 2022 they started to collaborate on the Un-ignorable.

With the Un-Ignorable Neal and Kate trained over 1,764 entrepreneurs to build their personal brands.

Their collaboration and the whole business idea of helping entrepreneurs led to the creation of the 4th cohort of Un-ignorable since January 2023 when the first one launched.

All these are just great examples of how Neal collaborates, and the fact that he’s still a partner with Julian and Kate just demonstrates how great his partnership skills are.

D. Experiments with different types of content

O’Grady is just everywhere.

If you open Google and write down his name you’ll find him on all websites and social media channels.

Neal O’Grady’s experimentation with various channels like LinkedIn, Twitter, newsletters, and YouTube is driven by strategic objectives aimed at expanding his audience and enhancing engagement.

Through all these platforms, Neal can reach a diverse audience and maintain their interest with tailored content.

He shares insights and strategies via newsletters, creates interactive carousels on LinkedIn, and engaging threads on X.

But what I really believe is that Neal’s active presence on multiple channels is not just about sharing content—it’s about networking and creating partnerships within the B2B community. 

Neal connects with fellow professionals, marketers, and entrepreneurs, which in turn expand his organic reach and create new collaborative opportunities.

Plus, being on all these platforms just demonstrates Nels expertise in audience building, business growth, and collaboration.

By using this ‘show, don’t just tell’ approach strengthens his credibility and attracts a larger following interested in B2B marketing and entrepreneurship.

If you think about it, sharing free advice and providing practical demonstrations helped him grow his companies and build such strong collaborations.

What can B2B creators learn from Neal?

1. The path from ignorable to un-ignorable is sharing your knowledge

Everyone is fighting for online attention so it’s even harder than before to stand out.

If you want to be seen as an “un-ignorable” creator you’ll have to openly share your valuable insights and expertise.

That’s because people want to see high-quality content that educates them and provides them value, otherwise they will ignore you especially if you’re just starting out. 

Sharing your expertise can position you as a trusted authority, attracting attention and recognition from industry peers and potential clients.

Only if you continuously share your knowledge can you solidify their presence and earn respect within the industry.

2. Be open to partnerships and collaborations

Collaborations have played a big role in Neal’s journey, helping him build two companies and establish a successful partnership with Kate.

When you partner with like-minded individuals, businesses, or influencers, you can combine your strengths and resources for greater impact.

Working together opens up opportunities for innovation and allows you to create engaging content that connects with diverse audiences.

Plus, teaming up with well-known partners can boost your credibility and build trust within your industry.

3. Be the proof behind the advice

Giving advice is great, but backing it up with real-life results and personal stories makes it more trustworthy and credible.

It’s important to show how what you recommend has actually worked for you.

You can do this through sharing real-world examples, case studies, and success stories that highlight the positive outcomes of your strategies.

Being open about personal challenges and achievements also makes you more relatable and your advice more actionable.

So, be the proof behind your advice inspiring others to take action.

Final Thoughts

Neal talks about his personal life on LinkedIn, and even though I didn’t write anything about it in this article I believe his life had a high impact on who is today.

His life made him an ambitious person. He realized that if he wants to live a better life it’s up to him to create it.

So, he proves day by day what a great person he is. An incredible entrepreneur and a great B2B creator whom everyone wants to partner with.