Author: Miriam Hada
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The video marketing playbook of Ahrefs
READ TIME – 10 minutesB2B video marketing is often a snoozefest. Generic content, low engagement – it’s a common story. But there’s one exception that’s been burning a hole in…
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Overcoming founder-led content strategy fear: building in public
READ TIME – 6 minutesAdam Robinson never saw himself as a content creator. As the founder of a growing tech company, his days were filled with meetings, product development, and…
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The Introvert’s guide to building an online presence without showing your face
READ TIME – 5 minutesI’ve received a few emails and DMs lately about the fact that many employees don’t want to start a public project (TikTok account, creating more content…
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Your profile is your resume
READ TIME – 3 minutesResumes are dead. No one likes to make them. No one likes to read them. They are all the same, only the content in them is…
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Starting out as a B2B Creator? Kick off with these 4 important steps
READ TIME – 5 minutesBecoming a B2B Creator is more than just a trendy career move—it’s a strategic asset for any business in the marketing technology industry. A B2B Creator…
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Content signals: how to stay relevant in an A.I. world
READ TIME – 6 minutesBack in the day when I worked for Bannersnack (now known as Creatopy) I was in charge with bringing backlinks. I was a one-team person that…
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How ClickUp dominates social media – the TikTok B2B playbook
READ TIME – 8 minutesSome B2B employees roll their eyes when they hear their company wants to make TikTok videos or wants to build a social media presence. But ClickUp…
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Employee personal brand: building healthy bridges, not steady walls
READ TIME – 5 minutesRecently, I had a conversation with several marketing managers and HR professionals about cultivating in-house creators. Many of them asked how to motivate their teams to…
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You don’t need a big name to hire your in-house creator
READ TIME – 4 minutesWhen I worked for a SaaS company, I managed to secure articles and brand presence on platforms like TechCrunch, AdWeek, and Entrepreneur, or at conferences like…
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Founder-led marketing in 2024: example from Peter Caputa of Databox
READ TIME – 9 minutesMore and more CEOs recognize the importance of building personal brands on social media, especially LinkedIn. A strong personal brand on LinkedIn opens up the door…