B2B content strategy for marketing managers done with generic.
Each week, you will get actionable tips and practical marketing strategies to turn your team into the content creators your brand actually needs
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Be a format agnostic and go where your audience is
READ TIME – 3 minutesIn 2017, I launched my podcast in Romania. At the time, I was laser-focused on audio content. I believed it was the only way to grow…
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Don’t create valuable content. Do this instead
READ TIME – 4 minutesAs marketers, we hear the phrase “valuable content” all the time. I’ve been guilty of using it myself on stage at conferences, during podcasts, and with…
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The video marketing playbook of Ahrefs
READ TIME – 10 minutesB2B video marketing is often a snoozefest. Generic content, low engagement – it’s a common story. But there’s one exception that’s been burning a hole in…
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Overcoming founder-led content strategy fear: building in public
READ TIME – 6 minutesAdam Robinson never saw himself as a content creator. As the founder of a growing tech company, his days were filled with meetings, product development, and…
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The Introvert’s guide to building an online presence without showing your face
READ TIME – 5 minutesI’ve received a few emails and DMs lately about the fact that many employees don’t want to start a public project (TikTok account, creating more content…
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Your profile is your resume
READ TIME – 3 minutesResumes are dead. No one likes to make them. No one likes to read them. They are all the same, only the content in them is…
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Starting out as a B2B Creator? Kick off with these 4 important steps
READ TIME – 5 minutesBecoming a B2B Creator is more than just a trendy career move—it’s a strategic asset for any business in the marketing technology industry. A B2B Creator…
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Content signals: how to stay relevant in an A.I. world
READ TIME – 6 minutesBack in the day when I worked for Bannersnack (now known as Creatopy) I was in charge with bringing backlinks. I was a one-team person that…
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How ClickUp dominates social media – the TikTok B2B playbook
READ TIME – 8 minutesSome B2B employees roll their eyes when they hear their company wants to make TikTok videos or wants to build a social media presence. But ClickUp…
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Employee personal brand: building healthy bridges, not steady walls
READ TIME – 5 minutesRecently, I had a conversation with several marketing managers and HR professionals about cultivating in-house creators. Many of them asked how to motivate their teams to…