As a marketer, I’ve learned that every slide presentation is more than just a collection of beautifully designed visuals – it’s an opportunity to guide your audience, tell a story, and inspire action.
Whether I’m speaking to a room full of entrepreneurs or a conference audience curious about demystifying marketing myths, my slides are tools to connect with people.
And trust me, the last slide? That’s the one that can make all the difference.
Let’s talk about how to create a slide presentation that works – and why a final slide with a call to action (CTA) to your newsletter is a non-negotiable element.
Start with your audience in mind
For most of you maybe it’s an obvious element, but I know that many marketers don’t think about their audience when they design a presentation.
Every great presentation begins (before it’s designed) with a simple question: Who am I talking to?
Your audience shapes everything – from the visuals you choose to the tone of your words.
For example, when I recently spoke at the Romanian Entrepreneurs Tour, my slides weren’t loaded with jargon or excessive data.
Instead, they told a story. I invited people to imagine a shared meal, showing that marketing isn’t about pushing products; it’s about creating desire.
Keep your slides simple, clean, and relevant.
Avoid stuffing them with too much information. Remember: your slides are there to support you, not replace you.
Consistency and flow matter
Just like in content creation, consistency in your slide deck matters.
Every slide should feel like part of the same story. Use the same font, color palette, and style throughout.
But more importantly, each slide should flow naturally into the next.
Think of it as a journey. If your slides feel disjointed, your message gets lost, and your audience starts checking their phones.
The golden rule: less is more
When I create slides, I follow this rule: one main idea per slide.
If you need a visual, add only one.
If you need text, keep it short – max one line.
Your audience came to hear you, not to read paragraphs off the screen.
Use visuals strategically. A compelling image or a well-designed chart can say more than a block of text ever will.
End with a purpose: the call to action
Now, let’s get to the heart of the matter: your final slide.
Many presenters make the mistake of ending with a bland “Thank You” slide and inserting all their social media handles.
But here’s the truth: your last slide is your last chance to engage your audience.
This is where a call to action (CTA) shines.
For me, the CTA is a QR code that leads to my newsletter. Why? Because I can connect directly with my audience through my newsletter and I don’t need a third platform to gather followers.
Because for me, we are living in a death to followers era.
When someone subscribes to your newsletter, they’re saying, I want more.
More insights, more stories, more value. It’s your chance to build trust and nurture a long-term relationship.
Imagine this: You’ve just given a killer presentation. People are inspired, and some are even taking notes. Then you flash your final slide:
“Let’s keep this conversation going. Subscribe to my newsletter for more actionable marketing strategies.”
Boom. You’ve not only delivered value in the room but created an opportunity to stay connected outside of it.
Tips for a compelling CTA slide
- Be clear: Tell them exactly what they’re signing up for. Is it exclusive insights? Weekly strategies? Behind-the-scenes stories?
- Make it easy: Use a QR code or a short link. Don’t make them work to find you.
- Add value: What’s in it for them? Highlight the benefit, not just the action.
For example, my final slide might say:
“Subscribe to the B2B Creator Newsletter: Practical strategies for marketers and creators delivered weekly.”
Why it works
Your final slide is the cherry on top of your presentation.
It reinforces your message and gives your audience a reason to take action. For me, it’s also a way to build a community. When someone subscribes, it’s not just another email in my list – it’s a connection with someone who resonated with my message.
Creating a great slide presentation is an art, but it’s also a strategic exercise.
Every slide matters, and your final slide is your last opportunity to make an impression.
So, the next time you’re crafting a presentation, remember: don’t let your last slide simply say “thank you.” Instead, use it as a bridge to deeper connection.
Because marketing, like speaking, is about creating relationships that matter.
And hey, if this resonated with you – why not subscribe to your newsletter? Let’s keep the conversation going.