Author: Miriam Hada
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The Dave Gerhardt Framework to Build a Media Business for the B2B Industry
READ TIME – 11 minutesThe interplay between personal and company branding has more power than we think. And this is not something new. Think about Apple or Tesla. These brands…
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Double Down on Your Strengths: Elena Verna’s Playbook for Leveraging What Your Good At
READ TIME – 8 minutesIf you were to identify and harness them, your unique capabilities can be a key to unlocking new opportunities. And if this seems too good to…
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Collective wisdom empowers employees to become evangelists (via Daniel Cmejla)
READ TIME – 8 minutes“All for one, and one for all” – Alexandre Dumas Fortunately, today’s creators have realized that withholding their ideas and strategies diminishes the magnitude of their…
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Steal the strategy to share the knowledge as a B2B Creator like Alex Llull
READ TIME – 9 minutesB2B creators should adopt a mindset of collaboration. Rather than hoarding knowledge, sharing and learning from one another benefits each creator but can also bring fresh…
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Learn How to Maintain Attention to Position Yourself in the Industry (via Obaid Durrani)
READ TIME – 10 minutesHearing about low attention span is nothing new. Every platform and creator tries to fight against it with Reels, TikToks, short hooks and texts with a…
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Grow Your Personal Brand in Sales Using the Problem-Led Approach (via Jen Allen-Knuth)
READ TIME – 8 minutesThe key to making a lasting impact on LinkedIn or X/Twitter, or other social platforms lies in a strategic shift – move away from focusing on…
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Tim Davidson: On a Mission to Make B2B Marketing Not Boring
READ TIME – 8 minutes“B2B marketing doesn’t have to be boring”. Says Tim on his LinkedIn bio. And proves it with everything he does with his edutainment content. Who is…
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Charli Marie: Balancing A Creator’s Life With a Full Time Job
READ TIME – 9 minutesLast year Charli Marie made £64,790 out of her side hustle doing what she’s passionate about. And she did it while being a full time employee…
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Zoë Hartsfield: Growing an Army of Brand Evangelists With In-House Creators
READ TIME – 10 minutesAmbitious, devoted, and selfless describe Zoë Hartsfield. She is people-oriented and tries to help others with all the knowledge she has, without thinking that she’s better…
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How to Cultivate In-House Creators: The Key to Content Distribution in B2B Companies
READ TIME – 5 minutesCreators will be a big part of your team in the next season of your company. They can take you where no PR or advertising agency…