B2B content strategy for marketing managers done with generic.
Each week, you will get actionable tips and practical marketing strategies to turn your team into the content creators your brand actually needs
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Amanda Natividad: Decoding The “Zero-Click Content” Blueprint
READ TIME – 10 minutesI remember I first heard about the Zero-Click Concept at a conference in Spain when Rand Fishkin presented about why so many websites lose their web…
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Next Big Thing in Marketing: From Content Creation to Cultivating Creators
READ TIME – 6 minutesTo differentiate yourself, you must do things that few are willing to undertake. Today, content marketing isn’t groundbreaking; every company is producing content. Similarly, influencer marketing…
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Why In-House Creators Are the Future of B2B Marketing
READ TIME – 4 minutesOver the past decade, the B2B marketing landscape has undergone seismic shifts. Traditional methods, from cold calls to generic email blasts, are slowly being phased out,…
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Katelyn Bourgoin: The Un-Ignorable B2B Creator
READ TIME – 13 minutes$14,950 in just 57 minutes with two emails and a Google Doc. That’s how much Katelyn Bourgoin, The Customer Whisperer, managed to obtain selling one single…
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B2B Creators: The New Power Players in Your Marketing Strategy
READ TIME – 7 minutesIn 2015 I was hired as a Brand Evangelist for Bannersnack – now known as Creatopy (design tool for ads). My role was to make Bannersnack…