B2B content strategy for marketing managers done with generic.
Each week, you will get actionable tips and practical marketing strategies to turn your team into the content creators your brand actually needs
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The uncomfortable marketing tactic Devin Reed is living by: Niche Knowledge
READ TIME – 9 minutesIf you started a company or if you are working for one, you know the company’s reason for existence. It helps you market it, sell it,…
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Making a difficult industry sound easy and understandable with Alexis Bertholf
READ TIME – 8 minutesI see a lot of people working in marketing, sales, business development, or design who started to build their personal brands on platforms like LinkedIn. But…
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Anthony Kennada knows why you should escape social media’s limits and own your media
READ TIME – 9 minutesThink about building your personal brand, spending time thinking about creating content, actually doing the job, engaging with the audience just to see a note from…
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Helping others – the underrated strategy to build your personal brand as an employee
READ TIME – 5 minutesI’m bullish on B2B creators – both for founders/entrepreneurs and employees. But mostly, I see a huge interest in hiring or cultivating in-house creators; 7 out…
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Why this CMO understand the real meaning of thinking outside the box (via Kyle Lacy)
READ TIME – 7 minutesInnovation is the lifeblood of progress, it’s like an engine helping businesses constantly evolve, constantly change and adapt. Yet in this world where competitors are quick…
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A tactical masterclass in online writing on LinkedIn with Roxana Irimia
READ TIME – 8 minutesI’ve been reading a lot on LinkedIn that your personal brand is your new CV – a new way to get new opportunities, a way for…
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The unfair skills Kieran Flanagan acquired to go from a B2B creator to a global CMO
READ TIME – 9 minutesStaying relevant is much harder today than it was in Ogilvy’s time, even though many of us still recall his lessons and use him as an…
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How to master social selling to grow on LinkedIn with Laura Erdem
READ TIME – 7 minutesJust as introducing variety into your daily routine can add that extra flavor, incorporating creativity into your professional life can have similar benefits. A touch of…
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This journalist built her marketing career upon her skills. (via Chelsea Castle)
READ TIME – 7 minutesWhen starting careers we often feel like stepping into a maze without a clear destination. However, every role assumed and each challenge confronted shapes our aspirations.…
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From Employee to Founder: Building Beehiiv – an Industry-Leading Platform for Creators
READ TIME – 8 minutesBeing transparent about your actions and values creates a powerful shift in perception. While some may find it exposes differences, it ultimately portrays you as someone…