B2B content strategy for marketing managers done with generic.
Each week, you will get actionable tips and practical marketing strategies to turn your team into the content creators your brand actually needs
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This journalist built her marketing career upon her skills. (via Chelsea Castle)
READ TIME – 7 minutesWhen starting careers we often feel like stepping into a maze without a clear destination. However, every role assumed and each challenge confronted shapes our aspirations.…
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From Employee to Founder: Building Beehiiv – an Industry-Leading Platform for Creators
READ TIME – 8 minutesBeing transparent about your actions and values creates a powerful shift in perception. While some may find it exposes differences, it ultimately portrays you as someone…
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The Dave Gerhardt Framework to Build a Media Business for the B2B Industry
READ TIME – 11 minutesThe interplay between personal and company branding has more power than we think. And this is not something new. Think about Apple or Tesla. These brands…
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Double Down on Your Strengths: Elena Verna’s Playbook for Leveraging What Your Good At
READ TIME – 8 minutesIf you were to identify and harness them, your unique capabilities can be a key to unlocking new opportunities. And if this seems too good to…
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Collective wisdom empowers employees to become evangelists (via Daniel Cmejla)
READ TIME – 8 minutes“All for one, and one for all” – Alexandre Dumas Fortunately, today’s creators have realized that withholding their ideas and strategies diminishes the magnitude of their…
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Steal the strategy to share the knowledge as a B2B Creator like Alex Llull
READ TIME – 9 minutesB2B creators should adopt a mindset of collaboration. Rather than hoarding knowledge, sharing and learning from one another benefits each creator but can also bring fresh…
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Learn How to Maintain Attention to Position Yourself in the Industry (via Obaid Durrani)
READ TIME – 10 minutesHearing about low attention span is nothing new. Every platform and creator tries to fight against it with Reels, TikToks, short hooks and texts with a…
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Grow Your Personal Brand in Sales Using the Problem-Led Approach (via Jen Allen-Knuth)
READ TIME – 8 minutesThe key to making a lasting impact on LinkedIn or X/Twitter, or other social platforms lies in a strategic shift – move away from focusing on…
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Tim Davidson: On a Mission to Make B2B Marketing Not Boring
READ TIME – 8 minutes“B2B marketing doesn’t have to be boring”. Says Tim on his LinkedIn bio. And proves it with everything he does with his edutainment content. Who is…
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Charli Marie: Balancing A Creator’s Life With a Full Time Job
READ TIME – 9 minutesLast year Charli Marie made £64,790 out of her side hustle doing what she’s passionate about. And she did it while being a full time employee…