Becoming a B2B Creator is more than just a trendy career move—it’s a strategic asset for any business in the marketing technology industry.
A B2B Creator is not just a random creator that is publishing content, building an audience and getting all the likes and comments. It’s a business strategy that can save money in a company.
Think about it: customer acquisition costs (CAC) have shot up by 108.9% over the past 4 years.
But as a B2B Creator, you can reduce these costs by attracting and nurturing leads organically.
Plus, in an era where people are increasingly skeptical of faceless brands and influencers, being a genuine, relatable person gives you a significant edge.
What most B2B Creators miss
Overthinking everything. I know it depends on the type of person you are, but if you overthink everything before wanting to become a successful B2B Creator, you won’t make it after one month in this journey.
It’s a simple factor you need to understand, but it’s a continue process you need to make it clear for you:
Understanding their audience: many creators make the mistake of blindly following trends. They churn out content that gets likes but doesn’t truly resonate with their target audience.
Choose one platform: instead of spreading yourself thin across multiple platforms, focus on one. Master it, build your presence there, and then consider expanding.
Understanding what kind of B2B Creator you want to become: do you want to be an in-house creator for a specific company, or are you aiming to be a content entrepreneur within the B2B industry? Each path has its own set of challenges and rewards.
Now let’s dive into these 4 priorities before starting our B2B Creator journey.
Step 1: What specific problem do you solve?
Your success as a B2B Creator hinges on identifying and solving a specific, tangible problem.
This isn’t about broad strokes; it’s about precision.
For example, are you helping companies streamline their marketing processes with new technology? Are you providing insights that help businesses better understand their market? Pinpoint the problem, and tailor your content to offer real, actionable solutions.
How do you know what kind of problem you want to solve? Just ask yourself “What kind of problems do my colleagues or friends ask me to solve?” or you can ask 10 friends that work in the B2B industry – What kind of problem do you think I can solve and why?
Start from this and you will figure it out during your journey.
Step 2: Who do you want to follow you?
That’s one of the biggest challenges many B2B Creators have.
Who exactly are you serving?
In the B2B space, your audience could range from marketing executives, entrepreneurs, founders or tech enthusiasts.
There are 3 ways to understand who do you want to serve:
- The Alex Hormozi way – create a general type of content that builds a big audience and then stop – analyze your audience and then choose the type of audience you want to serve next – make sure to have the right amount of money and time to invest in it. Alex invested a few million $ and built a large audience on his channels.
- The specific way – you have an audience in your mind, you understand your audience very well, know their pain points and goals and what keeps them up at night. Now you serve that specific audience and you stay on your line.
- The try and error way – it’s when you start creating content, people will come and follow you and then you will test different types of content and strategies to see which audience is relating better to the type of content you create.
The more you know about them, the better you can serve them.
Step 3: Why should they care?
Every piece of content you create should answer the question: “Why should my audience care?”
What do you give them to care about you, follow you and maybe buy from you?
For example, when I started following Janis Ozolins I liked his visuals. It was something different and it made me think “Hmm…I like what is he doing…maybe one day I will do something like this”. So when he launched his course and promoted on his social media, it was that moment that made me buy his product and join his community. Now I’m following on Twitter, Linkedin and Instagram, telling everybody that I learned from his course how to visualize my marketing ideas and I became a promoter of his stuff.
That’s something you should think about.
Why should people care about your content and about you?
What do you give them?
How do you make them feel?
What do you sell them? A desire? A need?
What value are you providing?
Maybe you’re sharing cutting-edge industry insights, or perhaps you’re offering practical tips that save time and money. Make it clear why they should hit that follow button and keep coming back for more.
Step 4: How would you use the attention flywheel?
Attention is your currency.
I strongly believe that B2B Creators should use the power of attention flywheel. How is this working:
First – attracting attention – that’s when you create content on social media to attract people to follow you, engage with you and connect with you.
Second – maintain attention – create a place where you ask people to connect with you in much personal level – subscribe to newsletter, join your free community – here you ask them for something more then just clicking likes and follows.
Third – convert attention – now this is the moment when you ask your community to do something more – maybe buy something from you or from your sponsors or maybe refer your content to others.
Now this is when you understand your entire strategy. How would you use social media to attract attention, what do you give them to maintain attention and how would you convert their attention.
For some it can be like a B2B Creator business plan. For some it’s a plan you can put on a paper and then execute on it.
This creates a flywheel effect, where your audience grows exponentially over time.
I don’t believe that becoming a B2B Creator isn’t just about pumping out content.
It’s about strategic thinking, understanding your audience, and providing real value.
By focusing on these four priorities—solving specific problems, knowing who you serve, giving them a reason to care, and mastering the attention flywheel—you’ll be well on your way to becoming a successful B2B creator in the marketing technology industry.