Author: Miriam Hada
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Amanda Natividad: Decoding The “Zero-Click Content” Blueprint
READ TIME – 10 minutesI remember I first heard about the Zero-Click Concept at a conference in Spain when Rand Fishkin presented about why so many websites lose their web…
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Next Big Thing in Marketing: From Content Creation to Cultivating Creators
READ TIME – 6 minutesTo differentiate yourself, you must do things that few are willing to undertake. Today, content marketing isn’t groundbreaking; every company is producing content. Similarly, influencer marketing…
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Why In-House Creators Are the Future of B2B Marketing
READ TIME – 4 minutesOver the past decade, the B2B marketing landscape has undergone seismic shifts. Traditional methods, from cold calls to generic email blasts, are slowly being phased out,…
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Katelyn Bourgoin: The Un-Ignorable B2B Creator
READ TIME – 13 minutes$14,950 in just 57 minutes with two emails and a Google Doc. That’s how much Katelyn Bourgoin, The Customer Whisperer, managed to obtain selling one single…
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B2B Creators: The New Power Players in Your Marketing Strategy
READ TIME – 7 minutesIn 2015 I was hired as a Brand Evangelist for Bannersnack – now known as Creatopy (design tool for ads). My role was to make Bannersnack…