B2B content strategy for marketing managers done with generic.
Each week, you will get actionable tips and practical marketing strategies to turn your team into the content creators your brand actually needs
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Zoë Hartsfield: Growing an Army of Brand Evangelists With In-House Creators
READ TIME – 10 minutesAmbitious, devoted, and selfless describe Zoë Hartsfield. She is people-oriented and tries to help others with all the knowledge she has, without thinking that she’s better…
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How to Cultivate In-House Creators: The Key to Content Distribution in B2B Companies
READ TIME – 5 minutesCreators will be a big part of your team in the next season of your company. They can take you where no PR or advertising agency…
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Todd Clouser: How To Cultivate In-House Creators as a Creator Manager
READ TIME – 9 minutesI recently had a talk with Todd, the self-proclaimed “worst marketer in the world”. But turns out, he might be the best at being the worst,…
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Stephanie Smith: Being a Great B2B Creator by Being Good, Repeatedly
READ TIME – 10 minutesHer mom used to say that she was really confident when she was a kid, and she felt she lost her confidence along the way. But…
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Chris Cunningham: Mastering the Art of Adaptation as an In-House B2B Creator
READ TIME – 9 minutesChris has been building a personal brand that goes hand in hand with ClickUp’s, the company he works for. He grew his audience to 198,000 people…
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Nathan Barry: The Founder Creator Building a Movement of Creators
READ TIME – 15 minutesWhen it comes to Nathan Barry, the lines between founder, creator, and colleague blur, as he is not a conventional founder. With everything he does with…
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How to Create Successful Episodic Content for Your B2B Brand
READ TIME – 8 minutesB2B marketers are living in quarters. And somehow that’s normal because that’s their company strategy; every quarter has a deadline, a target, and a premise. But…
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Phill Agnew: Building the Bridge Between His Audience and Buffer
READ TIME – 8 minutesMeet Phill. He’s not just a simple employee at Buffer, he’s the founder and the host of the Nudge Podcast and manages to balance these two…
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Wes Kao: How to Create and Frame a Sustainable Movement
READ TIME – 10 minutesWes Kao was among the firsts to create mainstream cohort-based courses and build an entire career around this. But besides that, Wes Kao is best known…
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Sahil Bloom: Building a Creator-Led Holding Company
READ TIME – 15 minutes“Exploring my curiosity and sharing what I learn along the way.” This is what helped Sahil build a massive following of 1.9 million followers and later…