Practical tips for
B2B creators to achieve success
Each week, you will get actionable tips and practical marketing strategies to grow your audiences and build your business.
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The Power of Repetition: 5 Psychological Insights for B2B Creators
READ TIME – 6 minutesWhat do all the well-known B2B creators share? One simple thing: repetition. The human brain is like a sponge, soaking up daily information. Whether the human…
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Kevan Lee: From VP of Marketing to Founding a Company While Being a B2B Creator
READ TIME – 9 minutesKevan Lee stands out as a multifaceted professional, excelling in both marketing leadership and B2B content creation. As the SVP of Marketing, he has driven strategic…
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Cultivating B2B Creators: Strategies for Enhancing Internal Company Talent
READ TIME – 4 minutesHaving in-house B2B creators offers unparalleled advantages. Employees, deeply familiar with a company’s culture, values, and products, can produce authentic and resonant content that external creators…
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Joseph Hill: How to Win Big with a Small Audience
READ TIME – 9 minutesI love when B2B Creators get creative with their content, get a ton of positive results but don’t have hundreds of thousands of people who are…
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How to Use The Attention Strategy to Build a Sustainable Content Business
READ TIME – 10 minutesIn today’s social media landscape, attention is the new currency. If you can capture attention for your brand, content, and business, you’ve already won half the…
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From Bedroom to Boardroom: How a Gen Z B2B Creator Turned His Passion into a Media Empire
READ TIME – 10 minutesIn April 2020, Michael, a student at the University of Michigan, was sent home just like everybody else due to the pandemic. With the words of…
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The 2 Proven Tactics that Build My B2B Creator Authority
READ TIME – 5 minutesAs a B2B creator, you aim to establish your authority in your industry. However, you don’t have a decade to gradually build it by consistently creating…
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Amanda Natividad: Decoding The “Zero-Click Content” Blueprint
READ TIME – 10 minutesI remember I first heard about the Zero-Click Concept at a conference in Spain when Rand Fishkin presented about why so many websites lose their web…
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Next Big Thing in Marketing: From Content Creation to Cultivating Creators
READ TIME – 6 minutesTo differentiate yourself, you must do things that few are willing to undertake. Today, content marketing isn’t groundbreaking; every company is producing content. Similarly, influencer marketing…
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Why In-House Creators Are the Future of B2B Marketing
READ TIME – 4 minutesOver the past decade, the B2B marketing landscape has undergone seismic shifts. Traditional methods, from cold calls to generic email blasts, are slowly being phased out,…