B2B content strategy for marketing managers done with generic.
Each week, you will get actionable tips and practical marketing strategies to turn your team into the content creators your brand actually needs
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Should you template your content?
READ TIME – 5 minutesAt one point during our weekly meeting, me and the team talked about something that made me realize I like being comfortable. I like predictable things…
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Five reasons your content isn’t connecting and how to fix it
READ TIME – 4 minutesWe’ve all been there: pouring hours into content that just doesn’t hit the mark. You publish what seems like a great piece, but the audience response…
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How to build charismatic brand characters: What your competitors know that you don’t
READ TIME – 6 minutesA brand without a face feels impersonal and distant. Competitors who are thriving understand this, crafting charismatic brand characters who pull attention, drive engagement, and position…
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How to build a loyal B2B audience on Linkedin
READ TIME – 4 minutesAs someone who has spent years building B2B audiences, especially in the SaaS industries, I’ve learned that building a loyal audience isn’t just about hitting “publish”…
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Building a Creator Dream Team: The Key Roles You Need for B2B Success
READ TIME – 6 minutesI believe, maybe now more than ever, that success in the B2B world is increasingly dependent on relationships, trust, and connection. Why am I saying this?…
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Cultivating in-house creators the right way with Dave Ramsey
READ TIME – 13 minutesYou’ve probably heard of Dave Ramsey, the financial guru, as some might call him. Ramsey clawed his way out of debt, learning every hard-knock financial lesson…
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Why does true consistency go beyond daily posts?
READ TIME – 4 minutesMany people, when they think about consistency, assume it simply means showing up regularly: posting content every day, sending regular emails, or maintaining a steady flow…
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Why Imposter Syndrome stops B2B Creators in their tracks
READ TIME – 2 minutesImposter syndrome is something almost everyone faces at some point. Whether you’re a seasoned professional or just starting out, that creeping feeling of not being “good…
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Be a format agnostic and go where your audience is
READ TIME – 3 minutesIn 2017, I launched my podcast in Romania. At the time, I was laser-focused on audio content. I believed it was the only way to grow…
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Don’t create valuable content. Do this instead
READ TIME – 4 minutesAs marketers, we hear the phrase “valuable content” all the time. I’ve been guilty of using it myself on stage at conferences, during podcasts, and with…