Author: Robert Katai
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How to Use The Attention Strategy to Build a Sustainable Content Business
READ TIME – 10 minutesIn today’s social media landscape, attention is the new currency. If you can capture attention for your brand, content, and business, you’ve already won half the…
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From Bedroom to Boardroom: How a Gen Z B2B Creator Turned His Passion into a Media Empire
READ TIME – 10 minutesIn April 2020, Michael, a student at the University of Michigan, was sent home just like everybody else due to the pandemic. With the words of…
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The 2 Proven Tactics that Build My B2B Creator Authority
READ TIME – 5 minutesAs a B2B creator, you aim to establish your authority in your industry. However, you don’t have a decade to gradually build it by consistently creating…
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Amanda Natividad: Decoding The “Zero-Click Content” Blueprint
READ TIME – 10 minutesI remember I first heard about the Zero-Click Concept at a conference in Spain when Rand Fishkin presented about why so many websites lose their web…
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Next Big Thing in Marketing: From Content Creation to Cultivating Creators
READ TIME – 6 minutesTo differentiate yourself, you must do things that few are willing to undertake. Today, content marketing isn’t groundbreaking; every company is producing content. Similarly, influencer marketing…
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Why In-House Creators Are the Future of B2B Marketing
READ TIME – 4 minutesOver the past decade, the B2B marketing landscape has undergone seismic shifts. Traditional methods, from cold calls to generic email blasts, are slowly being phased out,…
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Katelyn Bourgoin: The Un-Ignorable B2B Creator
READ TIME – 13 minutes$14,950 in just 57 minutes with two emails and a Google Doc. That’s how much Katelyn Bourgoin, The Customer Whisperer, managed to obtain selling one single…
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B2B Creators: The New Power Players in Your Marketing Strategy
READ TIME – 7 minutesIn 2015 I was hired as a Brand Evangelist for Bannersnack – now known as Creatopy (design tool for ads). My role was to make Bannersnack…