Author: Robert Katai
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How to Create Successful Episodic Content for Your B2B Brand
READ TIME – 8 minutesB2B marketers are living in quarters. And somehow that’s normal because that’s their company strategy; every quarter has a deadline, a target, and a premise. But…
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Phill Agnew: Building the Bridge Between His Audience and Buffer
READ TIME – 8 minutesMeet Phill. He’s not just a simple employee at Buffer, he’s the founder and the host of the Nudge Podcast and manages to balance these two…
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Wes Kao: How to Create and Frame a Sustainable Movement
READ TIME – 10 minutesWes Kao was among the firsts to create mainstream cohort-based courses and build an entire career around this. But besides that, Wes Kao is best known…
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Sahil Bloom: Building a Creator-Led Holding Company
READ TIME – 15 minutes“Exploring my curiosity and sharing what I learn along the way.” This is what helped Sahil build a massive following of 1.9 million followers and later…
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Amanda Goetz: From Struggle to B2B Creator Success
READ TIME – 9 minutesAmanda spent more than 17 years leading teams, she built up 2 startups, is a 3 times CMO, a single mom of three. If this doesn’t…
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Chris Do: Build Your Audience First, Then Sell Your Product.
READ TIME – 10 minutesEmpowering 1 BILLION creatives to make a living from what they love without losing their soul. This is the bold mission at the heart of The…
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Jonathan Bland: How to Position Your Agency as a B2B Creator
READ TIME – 8 minutesJonathan Bland is an incredible marketer whom I got the chance to meet in a webinar a while ago. It fascinated me how despite facing challenges…
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How to Overcome the Challenge of Building an Audience
READ TIME – 5 minutesBuilding an audience these days is a big challenge. Whether you want to build it on Youtube, on Linkedin, on your podcast or even on your…
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Andra Zaharia: How a B2B Creator Repositioned Herself in the Cybersecurity Industry
READ TIME – 8 minutesThere are plenty of us still searching to find a positioning that fits our interests and our values. We crave to be so good in what…
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The Power of Repetition: 5 Psychological Insights for B2B Creators
READ TIME – 6 minutesWhat do all the well-known B2B creators share? One simple thing: repetition. The human brain is like a sponge, soaking up daily information. Whether the human…