Author: Robert Katai
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How to master social selling to grow on LinkedIn with Laura Erdem
READ TIME – 7 minutesJust as introducing variety into your daily routine can add that extra flavor, incorporating creativity into your professional life can have similar benefits. A touch of…
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This journalist built her marketing career upon her skills. (via Chelsea Castle)
READ TIME – 7 minutesWhen starting careers we often feel like stepping into a maze without a clear destination. However, every role assumed and each challenge confronted shapes our aspirations.…
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From Employee to Founder: Building Beehiiv – an Industry-Leading Platform for Creators
READ TIME – 8 minutesBeing transparent about your actions and values creates a powerful shift in perception. While some may find it exposes differences, it ultimately portrays you as someone…
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The Dave Gerhardt Framework to Build a Media Business for the B2B Industry
READ TIME – 11 minutesThe interplay between personal and company branding has more power than we think. And this is not something new. Think about Apple or Tesla. These brands…
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Double Down on Your Strengths: Elena Verna’s Playbook for Leveraging What Your Good At
READ TIME – 8 minutesIf you were to identify and harness them, your unique capabilities can be a key to unlocking new opportunities. And if this seems too good to…
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Collective wisdom empowers employees to become evangelists (via Daniel Cmejla)
READ TIME – 8 minutes“All for one, and one for all” – Alexandre Dumas Fortunately, today’s creators have realized that withholding their ideas and strategies diminishes the magnitude of their…
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Steal the strategy to share the knowledge as a B2B Creator like Alex Llull
READ TIME – 9 minutesB2B creators should adopt a mindset of collaboration. Rather than hoarding knowledge, sharing and learning from one another benefits each creator but can also bring fresh…
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Learn How to Maintain Attention to Position Yourself in the Industry (via Obaid Durrani)
READ TIME – 10 minutesHearing about low attention span is nothing new. Every platform and creator tries to fight against it with Reels, TikToks, short hooks and texts with a…
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Grow Your Personal Brand in Sales Using the Problem-Led Approach (via Jen Allen-Knuth)
READ TIME – 8 minutesThe key to making a lasting impact on LinkedIn or X/Twitter, or other social platforms lies in a strategic shift – move away from focusing on…
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Tim Davidson: On a Mission to Make B2B Marketing Not Boring
READ TIME – 8 minutes“B2B marketing doesn’t have to be boring”. Says Tim on his LinkedIn bio. And proves it with everything he does with his edutainment content. Who is…