Author: Robert Katai
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Faces are the New Logos and Profiles are the New Resumes
READ TIME – 4 minutesThe other day, Tim Cook shared the new iPad Pro video commercial on his personal X/Twitter account. I don’t want to delve into other details, but…
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Neal O’Grady is giving away his secrets to teach others how to become unignorable
READ TIME – 8 minutesYou can grab attention in many ways, but most specifically in B2B marketing it requires a strategic approach, especially for creators and founders aiming to establish…
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Meet Dan Toomey: The maverick driving Morning Brew’s media revolution
READ TIME – 8 minutesLet’s start by saying that everyone is different and has their own skill set. Some skills they were born with while others were developed over time…
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The uncomfortable marketing tactic Devin Reed is living by: Niche Knowledge
READ TIME – 9 minutesIf you started a company or if you are working for one, you know the company’s reason for existence. It helps you market it, sell it,…
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Making a difficult industry sound easy and understandable with Alexis Bertholf
READ TIME – 8 minutesI see a lot of people working in marketing, sales, business development, or design who started to build their personal brands on platforms like LinkedIn. But…
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Anthony Kennada knows why you should escape social media’s limits and own your media
READ TIME – 9 minutesThink about building your personal brand, spending time thinking about creating content, actually doing the job, engaging with the audience just to see a note from…
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Helping others – the underrated strategy to build your personal brand as an employee
READ TIME – 5 minutesI’m bullish on B2B creators – both for founders/entrepreneurs and employees. But mostly, I see a huge interest in hiring or cultivating in-house creators; 7 out…
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Why this CMO understand the real meaning of thinking outside the box (via Kyle Lacy)
READ TIME – 7 minutesInnovation is the lifeblood of progress, it’s like an engine helping businesses constantly evolve, constantly change and adapt. Yet in this world where competitors are quick…
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A tactical masterclass in online writing on LinkedIn with Roxana Irimia
READ TIME – 8 minutesI’ve been reading a lot on LinkedIn that your personal brand is your new CV – a new way to get new opportunities, a way for…
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The unfair skills Kieran Flanagan acquired to go from a B2B creator to a global CMO
READ TIME – 9 minutesStaying relevant is much harder today than it was in Ogilvy’s time, even though many of us still recall his lessons and use him as an…