Author: Robert Katai
-
Employee personal brand: building healthy bridges, not steady walls
READ TIME – 5 minutesRecently, I had a conversation with several marketing managers and HR professionals about cultivating in-house creators. Many of them asked how to motivate their teams to…
-
You don’t need a big name to hire your in-house creator
READ TIME – 4 minutesWhen I worked for a SaaS company, I managed to secure articles and brand presence on platforms like TechCrunch, AdWeek, and Entrepreneur, or at conferences like…
-
Founder-led marketing in 2024: example from Peter Caputa of Databox
READ TIME – 9 minutesMore and more CEOs recognize the importance of building personal brands on social media, especially LinkedIn. A strong personal brand on LinkedIn opens up the door…
-
What Types of Content Perform Best for B2B Creators?
READ TIME – 4 minutesA couple of weeks ago I posted an article about effective marketing channels for B2B creators. Now I want to talk about the types of content…
-
Building trust in B2B: insights from evangelist Logan Lyles
READ TIME – 10 minutesYou sure have noticed that not many company pages are doing well with engagement on platforms like LinkedIn or Twitter. Maybe it’s because their content is…
-
Turning your skills into business gold: Amanda Bagley’s people-centric approach
READ TIME – 7 minutesSuccess is built on relationships, there is no arguing with that. So if you want to build a strong personal brand that is well-respected, you should…
-
Starting a business from scratch: Guillaume Moubeche’s profit-led growth approach
READ TIME – 9 minutesToday, when we spend most of our time on LinkedIn, we see more and more founders and CEOs, but we rarely know the backstory on how…
-
Balancing personal and company brands: inspired by Tim Soulo of Ahrefs
READ TIME – 9 minutesTo quote Seth Godin, “Those brave enough to seek weird will thrive.” One thing that makes people special is that they doubt the norms, which most…
-
What Marketing Channels Do Actually Work for B2B Creators?
READ TIME – 4 minutesEvery now and then I get this question about content creation: what’s the best marketing channel for a B2B Creator or a B2B company? It’s hard…
-
How to live in the death of followers era
READ TIME – 4 minutesThink about the content creators that you follow on your favorite social media platforms. Now think about how much of their content you actually see on…